ENG: Forget the 35 stops, arrive at the first one.
ENG: Arrive now, not now..ish.
ENG: Now you will actually arrive when you are “almost arriving”.
ENG: While you’re stuck in traffic, I’m already there and back.
ENG: Getting up early isn’t the only way to beat traffic.
ENG: Sleep those extra 5 minutes… or even 30.
ENG: Traffic has left the conversation.
Wieden + Kennedy México
ECD
Jessica Apellaniz
Creative Directors
Alejandro Rattenbach
Emiliano Cortez
Copywriting
Ana Arce
Art Direction
Michele Manco