ENG: Mexico has one of the highest teen pregnancy rates among OECD countries. Since women often check their pads to see how much they’ve bled, we turned that habit into a powerful message. Saba Teens pads used menstrual blood to reveal teen pregnancy prevention messages, turning a glance at how much they had bled into a reminder of why keep getting their period at that age is so important.

ENG: Motherhood should be a choice, not an accident.
Keep getting your period.

Miami Ad School

Copywriting
Ana Arce

Art Direction
Daniel Vallejo
Emilio Carbajal